Super Bowl XLVIII

Super Bowl 48 was a game of firsts. The first cold weather game played in a stadium without a roof, and the first to be hosted by two states, NY and NJ. In creating the visual identity for the game, we looked at iconic NYC and to the things that united the two states so they could stand as one. The George Washington Bridge and the illuminated signs of NYC at night became the visual inspiration underpinning the graphic elements created for this iconic event.

CREATIVE DIRECTOR

Shandon Melvin

DESIGNERS/ART DIRECTORS

Apolllo Bey

Simi Mahtani

Chris Stackhouse

PHOTOGRAPHY

Allison Harrell

Esther Nisanova

© 2013 MATTHEW POOR

Super Bowl XLVIII

CREATIVE DIRECTOR

DESIGNERS/ART DIRECTORS

PHOTOGRAPHY