Building a successful brand identity requires more than just a simple logo. The Library needed a more versatile, contemporary identity system to coincide with it's changing role in the community and to remain relevant in today's world of information. I was hired by the library as Marc Blaustein was refining his redesign of the the Library's lion, to help extend this logo into a full fledged brand.

Brand New's #4 best new identity of 2009

NY Public Library Site

ART DIRECTOR

Marc Blaustein

DESIGNERS

Daniel Um, Katharina Seifert

© 2013 MATTHEW POOR

The New York Public Library Identity

Brand New's #4 best new identity of 2009

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ART DIRECTOR

DESIGNERS