Branding/Logos

NY Times NYTNOW

The NFL Brand Guidelines

The New York Times Premier

Glamour Daze

Super Bowl XLVIII

Finding Faith

NY Public Library

Jazz is Killin' Campaign

You Live More Campaign

Clean Logo

Essentially Ellington

Library Lions Logo


Editorial

Eric Ripert

I.D. Magazine

UpRoar Magazine


Posters

HBO True Blood

NYPL Startup

Lincoln Center Family Benefit

Jazz at Lincoln Center

 

Invitations & Brochures

Marilyn Monroe Invite and Mailer

Brennan Wedding Invite

Pierce Wedding Invite

Mercier Wedding Invite

Brennan Save the Date

Love Jazz Join Campaign

Lincoln Centers Fall Gala

 

Web & Other

Biblion the App

Education Nation Buidling

Congo Square CD

NY Public Library Site

Parsons Sign

Jazz at Lincoln Center Site

World Trade Center Kiosk

Hall of Fame Site

 

About Me

Resume

Contact

 

© 2013 MATTHEW POOR

Logo for The New York Times nytnow

 

 

New York Times nytnow

 

 

 

 

nytnow

nytnow is an app that delivers the most significant and talked about news, curated by the editors at The New York Times.

 

This mostly digital campaign for The New York Times included creating the brand identity for the app, and developing emails, websites, and main gateways. The Times wanted a very current, urban feel in order to speak to their anticipated audience, so we held photo-shoots in The Blind Barber, taxi cabs and various spots around Brooklyn, places one might find a quick moment to catch up on the news.

 

 

 

RELATED

Times Premier

 

 

PHOTOGRAPHY

Chris Ozer