NFL On the Fifty

On the Fifty Branding

The NFL needed a unique way to celebrate the year leading up to the 50th Super Bowl, a true milestone for the organization. Sometimes the best way to move ahead is by looking back.

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On the Fifty Logo System
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From the moment Super Bowl XLIX ended,
we began the year-long celebration
countdown to Super Bowl 50.

Design Elements

The toolkit to build creative materials, ensuring a consistent presentation of the Super Bowl On the Fifty brand to NFL fans.

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Custom Character Set
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Historic Lockup Style
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Historic Lockup Set
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Photography Builds

Using historic footage, creating a consistent style, bringing the golden moment to the past.

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The Golden Can

Historic games moments celebrated, with a chance at finding the Golden Cans, winning tickets to Super Bowl 50.

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Photography

Conception and art direction of images for use in communications, reflecting the intensity of the rich history and bright future of the nation’s biggest game.

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