Matt is an award winning art director and designer who has lived and worked in New York for over 17 years. He has extensive experience in branding and promoting cultural institutions including Jazz at Lincoln Center and The New York Public Library. Matt is passionate about generating emotional connections through design. From pixel perfect web banners to 60-foot billboards, Matt has created engaging work across various media for clients such as The New York Times, HBO and the NFL. He holds a BFA in Communication Design from Parsons University. Matt teaches graphic design at both Parsons and The Fashion Institute of Technology. He loves cooking and sailing, although not at the same time.

AWARDS

SIPA- Margie Weiner Award for Best Marketing Campaign of the Year 2016
Print Magazine International Business Review 2012, 2011, 2010 & 2008
Brand New Top 10 Identities of 2009
AIGA Year in Design 2008
Print Magazine Regional Design Annual 2007
Print Magazine Business Graphics Review 2007
Art Directors Club Award for Excellence 2004

 

JUN 2014–CURRENT

Brand Experience Designer, Marketing and UX: Penton Media

Art direction and brand design/strategy for Aviation, Agriculture, Meetings and Infrastructure’s user marketing. Direct UI and development of custom software packages. Custom WordPress design and development.

FREELANCE ART DIRECTOR & DESIGNER

In House Art Director & Designer: National Football League (1 year 4 months) In House Digital Art Director: New York Times (3 months)
In House Design Consultant: HBO (3 months)

SEP 2014–APR 2016

Part Time Faculty: Parsons School of Design

Instruct Graduate, Certificate and Continuing Education students in portfolio and professional practice classes across multiple design disciplines.

SEP 2011––APR 2016

Adjunct Professor: F.I.T.

Teach typography, portfolio and layout courses in the Communication Design BFA program for Sophomore, Junior, and Senior year students.

MAY 2012–DEC 2012

Senior Designer: MAC Cosmetics

Branded collections and created various collection based collateral for global markets. Directed visual cohesion of advertising, online, display, packaging and printed material for various collections and products.

FEB 2009–APR 2012

Senior Designer: New York Public Library

Collaborated with art director in rebranding the Library. Provided creative direction and brand strategy for various departments and programs within the library. Directed and trained Jr. Staff.

OCT 2008–NOV 2008

Senior Designer: Helicopter

Created brand identity for new accounts/clients. Provided art direction for Jr. Staff.

APR 2005–SEP 2008

Senior Designer: Jazz at Lincoln Center

Evolved institutional brand identity across multiple departments. Designed annual campaigns for various departments/clients. Directed photo shoots, provided art direction for junior and freelance staff.

DEC 2004–MAR 2005

Assistant Art Director: ID Magazine

Designed layouts for magazine. Chose photographs for use in layouts, proofed images and oversaw corrections from pre-press facility. Directed photo shoots.

JAN 2004–DEC 2004

Designer: Parsons Office of Promotion Design

Created promotional materials for Parsons’ School of Design.