On the Fifty Branding
The NFL needed a unique way to celebrate the year leading up to the 50th Super Bowl, a true milestone for the organization. Sometimes the best way to move ahead is by looking back.
From the moment Super Bowl XLIX ended,
we began the year-long celebration
countdown to Super Bowl 50.
The toolkit to build creative materials, ensuring a consistent presentation of the Super Bowl On the Fifty brand to NFL fans.
Using historic footage, creating a consistent style, bringing the golden moment to the past.
The Golden Can
Historic games moments celebrated, with a chance at finding the Golden Cans, winning tickets to Super Bowl 50.