On the Fifty Branding
The NFL needed a unique way to celebrate the year leading up to the 50th Super Bowl, a true milestone for the organization. Sometimes the best way to move ahead is by looking back.


From the moment Super Bowl XLIX ended,
we began the year-long celebration
countdown to Super Bowl 50.
we began the year-long celebration
countdown to Super Bowl 50.
Design Elements
The toolkit to build creative materials, ensuring a consistent presentation of the Super Bowl On the Fifty brand to NFL fans.






Photography Builds
Using historic footage, creating a consistent style, bringing the golden moment to the past.





The Golden Can
Historic games moments celebrated, with a chance at finding the Golden Cans, winning tickets to Super Bowl 50.


Photography
Conception and art direction of images for use in communications, reflecting the intensity of the rich history and bright future of the nation’s biggest game.