Super Bowl XLIX
Branding the Super Bowl is all about capturing the excitement and impact of America’s greatest sports event. The setting in Arizona provided all that was needed to create an emotional connection between the fans and the game.
A detail-oriented, holistic design approach provided maximum impact and created the landscape for a memorable Super Bowl XLIX experience.
Inspiration came from the landscape of Arizona, with canyons and layers of rock informing the dynamic shapes used in typography and design elements.