Super Bowl XLIX

Branding the Super Bowl is all about capturing the excitement and impact of America’s greatest sports event. The setting in Arizona provided all that was needed to create an emotional connection between the fans and the game.

A detail-oriented, holistic design approach provided maximum impact and created the landscape for a memorable Super Bowl XLIX experience.

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Super Bowl 49 Logo

Design Elements

Inspiration came from the landscape of Arizona, with canyons and layers of rock informing the dynamic shapes used in typography and design elements.

Custom font inspired by Arizonas canyons
Super Bowl 49 Custom Font
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Super Bowl 49 Design Applications
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Player Application
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super bowl 49 decor

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Logo mowed into field under airport approach
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Team hotel decor
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