Super Bowl XLIX
Branding the Super Bowl is all about capturing the excitement and impact of America’s greatest sports event. The setting in Arizona provided all that was needed to create an emotional connection between the fans and the game.
A detail-oriented, holistic design approach provided maximum impact and created the landscape for a memorable Super Bowl XLIX experience.

Super Bowl 49 Logo
Design Elements
Inspiration came from the landscape of Arizona, with canyons and layers of rock informing the dynamic shapes used in typography and design elements.

Super Bowl 49 Custom Font

Super Bowl 49 Design Applications

Player Application




super bowl 49 decor



Logo mowed into field under airport approach

Team hotel decor