The New York Public Library Brand Identity

Building a successful brand identity requires more than just a logo. The Library needed a versatile, contemporary identity system to coincide with it’s changing role in the community and to remain relevant in today’s world of information. I joined the library to help the art department in refining Marc Blaustein’s redesign of the the Library’s lion; and to give the Library a brand with a strong enough voice to remain cohesive across various forms of media.

Brand New’s best new identity