Super Bowl VLVIII
Super Bowl 48 was a game of firsts. The first cold weather game played in a stadium without a roof, and the first to be hosted by two states, NY and NJ. In creating the visual identity for the game, we looked to the things that united the two states so they could stand as one. The George Washington Bridge and the illuminated signs of NYC at night became the visual inspiration underpinning the graphic elements created for this iconic event.
Event strategy, digital and print design.