nytnow

nytnow is an app that delivers the most significant and talked about news, curated by the editors at The New York Times.

This mostly digital campaign for The New York Times included creating the brand identity for the app, and developing emails, websites, and main gateways. The Times wanted a very current, urban feel in order to speak to their anticipated audience, so we held photo-shoots in The Blind Barber, taxi cabs and various spots around Brooklyn, places one might find a quick moment to catch up on the news.

PHOTOGRAPHY

Chris Ozer