NFL Brand Identity
Helping the NFL evolve into the premium brand they are today required to identifying and refining its core brand values. These values helped to define and clearly articulate a unique photographic style and communication strategy; ensuring the remarkable voice of The National Football League is always clear.
Instead of simply constructing a set of brand guidelines that were pretty for designers to look at, we created something that could be used as a marketing tool to extend the NFL brand. It’s also functional in maintaining brand consistency when using outside contractors and commercial partners.
Brand strategy, digital and print design.