NFL Brand Identity

Helping the NFL evolve into the premium brand they are today required identifying and refining its core brand values. These values helped to define and clearly articulate a unique photographic style and communication strategy; ensuring the remarkable voice of The National Football League is always clear.

Instead of simply constructing a set of brand guidelines that were pretty for designers to look at, we created something that could be used as a marketing tool to extend the NFL brand. It’s also functional in maintaining brand consistency when using outside contractors and commercial partners.

Collateral
Brand strategy, digital and print design.