MAC Cosmetics Marilyn Monroe Event Invitation & Direct Mail

An exceptionally thick card, the invitation piece was metallic foil stamped and silk-screened. Using both of these techniques on a matte card gives subtle variations in texture, depth and light. The invite itself informs you through touch that you are being asked to an extremely special event.

The direct mailer features exclusive images licensed from the Marilyn Monroe Foundation. These were then used on the packaging of the products and informed the in-store design.

EXECUTIVE DIRECTOR OF DESIGN

Andy Boonthong.

CREATIVE DIRECTOR

James Gager