Jazz at Lincoln Center Subscription Brochures
Subscription Brochures
Jazz at Lincoln Center Subscription Poster 2006
Series Poster

Poster Series

Jazz at Lincoln Center Miles Davis Poster
John Coltrane Jazz Poster
Jazz at Lincoln Center Cecil Taylor
Jazz at Lincoln Center Wynton Marsalis Ted Nash
Jazz at Lincoln Center Bill Charlap

Website

Jazz at Lincoln Center Willie Nelson
Jazz at Lincoln Center Website

Jazz at Lincoln Center Brand Campaign

Jazz at Lincoln Center had a new logo designed by the amazing Paula Scher of Pentagram. A logo alone does not make a brand however, and Jazz at Lincoln Center needed to find it’s own voice; one that could direct various programs and performances.

The musicians hanging around Jazz at Lincoln Center taught us an expression, “killin”. Not commonly used in 2006, it was used to describe when jazz is played at its best. We used this idea, combined with a distinct color palette, language and photographic style to convey the emotional experience of attending a performance at Jazz at Lincoln Center.

This look and feel provided the foundation for the strong JALC brand that is till in use today.

Excellence: Print Magazine Creativity and Commerce

DESIGN DIRECTOR

Bobby C. Martin Jr.

design collateral

Brand strategy, mailers and poster series.

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